The NC State Annual Fund

Assistant Director, Annual Giving Constituent Programs and Volunteer Fundraising

The Assistant Director of Annual Giving for Constituent Programs and Volunteer Fundraising is responsible for program development and leadership, strategic planning, analysis and reporting, volunteer recruitment and management, and department and interdepartmental collaboration as pertaining to the development of key constituent areas.

The position requires a full scope of knowledge concerning annual giving best practices and trends and the capability of maintaining a broad range of responsibilities. The Assistant Director, in collaboration with Annual Giving and unit colleagues, will develop and oversee strategies for philanthropic education, increasing gift participation, retention and re-acquisition, and increasing overall giving among priority audiences such as students, young alumni, parents, faculty and staff, and alumni celebrating a significant reunion or events. All multi-channel solicitations, programming, events, volunteer activity, communications, and stewardship will build a foundation for lifelong giving and increased constituent gift participation, and help ensure a smooth and successful transition from student donor to alumni donor.

The Assistant Director reports to the Executive Director of Annual Giving and works closely with the Annual Giving staff.

Duties and Responsibilities include:

  • Lead and help manage target audience solicitation and engagement strategies that will produce an annual increase in revenue and key participation goals with specific audiences.
  • Work with Annual Giving team to develop and implement direct marketing solicitation, stewardship and communication strategies, copy, and design using industry best practices for integrated marketing including: staff and peer to peer personal cultivation and solicitation, direct mail, phone calls, special events and meetings, newsletters, email, video, web and social media channels.
  • Strategic leadership of the education, cultivation, solicitation, recognition, stewardship, and retention initiatives directly pertaining to target audiences.
  • Develop alumni-specific and constituent outreach strategies with volunteers. Create and modify, as needed, training handbooks and welcome guides for all volunteer roles. Develop and lead volunteer training on best practices with fundraising.
  • Lead initiatives to successfully bridge student to alumnus giving.
  • Collaborate and coordinate with Annual Giving colleagues, colleges, university departments and units, NC State student organizations and student leaders and volunteers, the Alumni Association, and young alumni volunteers to maximize the impact of philanthropic efforts and educational opportunities for donors. Attend unit and university-wide engagement events to identify new leadership and donors.
  • Develop projects, events, meeting agendas, plans, and materials to lead volunteer initiatives and training.
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University Development

Assistant Director, Annual Giving Donor Renewal & Retention

The Assistant Director is responsible for both strategic development of annual giving’s donor retention efforts and renewal efforts. In this role, the Assistant Director works with the Annual Giving team to manage and implement fundraising and stewardship strategies, which focus on retaining donors annually, increasing giving and steward; strategizes and implements new and existing fundraising campaigns; and monitors trends in fundraising and approaches to retain and steward donors to NC State.

The Assistant Director will coordinate and make direct asks to ensure the renewal of annual giving donors. They will develop and execute plans for philanthropic education; increased gift participation, retention and re-acquisition; and increased overall giving among priority audiences. Multi-channel solicitations, programming, events, volunteer activity, communications, and stewardship will build a foundation for lifelong giving and increased constituent gift participation, and help ensure a successful transition from student donor to alumni donor.

The Assistant Director reports to the Executive Director of Annual Giving and works closely with the Annual Giving staff.

Duties and Responsibilities include, but are not limited to:

  • Leading effort to track and maximize donor retention rate above best practice levels
  • Making direct asks to ensure the renewal of annual giving donors.
  • Responsible for the general management of Annual Giving donor retention including driving strategy for designing, planning, and executing programs, marketing communications, brand management and the donor experience required to achieve goals.
  • Developing and maintaining a comprehensive donor retention and renewal plan for all donors.
  • Developing and executing segmentation strategies; analyzing results to determine modification or creation of future strategies to drive donor retention.
  • Working closely with Annual Giving, Advancement Services, and campus colleagues to create campus partnerships, coordinate projects, and develop creative approaches to reaching donor and retention goals.
  • Utilizing surveys and test marketing to determine best practices for generating, retaining, and increasing gifts
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