Skip to main content

Lisa Marie L. Ferrell

Chief Communications and Marketing Officer, Associate Vice Chancellor for Communications and Marketing

Holladay Hall 16G


Lisa Marie L. Ferrell serves as Chief Communications and Marketing Officer, Associate Vice Chancellor for Communications and Marketing, at NC State University. As the chief communications and marketing officer, she leads a team of marketing and communications experts in a variety of disciplines (strategists, project coordinators, videographers, photographers, designers, writers and developers) who build campaigns that bridge the digital and the physical to strengthen the brand and position the University.

Prior to joining NC State, Lisa Marie led the North America communications team at Lenovo where she managed public relations, internal and external communications, events, community relations, sponsorships, government relations and organic social media. At Lenovo, Lisa Marie provided strategic oversight and leadership to enhance and protect the reputation of the global tech organization.

Prior to her service with Lenovo, she was in a marketing executive role at the University of North Carolina at Chapel Hill and has worked in various marketing and communications roles for 20+ years. While at UNC Chapel Hill, Lisa Marie was responsible for establishing a branding and communications strategy that supported “For All Kind: The Campaign for Carolina”, an ambitious  fundraising campaign that raised more than $5 billion for students, faculty, research and patient care.

As an active member of the Raleigh community for more than 30 years Lisa Marie has participated and been awarded in the following areas:

  • Member, President’s Advisory Board, Roanoke College, 2012 – Present
  • Member, Carolina Parents Leadership Society and UNC Parent Council at the University of North Carolina at Chapel Hill
  • Member, Parent Advisory Council at the University of Alabama
  • Boys & Girls Club Board of Trustees Member, Named in 2023
  • Judge, Youth of the Year, Boys & Girls Club, 2022
  • Member, NC Technology Association Advisory Board, 2022 – 2024
  • Member, Board of Directors, The Green Chair Project, 2021 – Present
  • Member, Board, RDU Triangle Takeoff Coalition, 2021 – 2024
  • Past Chair, March of Dimes (Eastern North Carolina Chapter), 2007 – 2013
  • President, the Junior League of Raleigh, 2011 – 2012
  • Participant, Leadership Raleigh, Raleigh Chamber of Commerce, 2012 – 2013
  • NC Tech Exceptional Performers Award (Marketing), 2023; Tech Woman of the Year
  • Nominee, 2022; Women in Business Award Recipient, 2013 (Triangle Business Journal);
  • Lenovo Women in Leadership Award, 2022; Lenovo Marketing Leader of the Year, 2021; Lenovo Marketing & Communications Excellence Award, 2021; Lenovo Cultural Diversity Ambassador Award, 2015;
  • American Advertising Award Recipient, Gold/2022; Silver/2018 & 2022
  • Patent: Co-Inventor, (2018). Case with strap comprising computer cable coupled thereto. U.S. Patent 10,139,855 filed February 2, 2016; Issued November 27, 2018

Ferrell earned her bachelor’s degree in business administration, with a concentration in marketing and a minor in Italian, at Roanoke College. Lisa Marie and her husband David, have two children: Wade and Anders.